entries Tagged as [logo design]

Logo porn

‘With over 1,000 examples in categories such as animals, circles, faces, or science, it’s fun to browse and serves as a curious retrospective of American entrepreneurism.’ -Fast Company

Eric Baker and Tyler Blik wrote one of the first logo books I ever owned. And their latest is the densely-packed American Trademarks: A Compendium.

Snag your copy here. Read the Fast Company review (with related links and a slideshow) here.

Found via Jamal Ahmad

Sacramento, shhhh


Logotype by mehallo

The secret to being in Sacramento, CA is knowing where the cool stuff is. And a lot of it is just under the radar. The right gallery on Second Saturday, the hole-in-the-wall that has the best burrito, what cool bands are in town.

Mark Bean started Secret Sacramento as a Facebook group. And it’s become wildly popular (over 3,000 followers as I write this) – and it’s spread to Twitter.

And launched recently, the Secret Sacramento website. The new site is kinda sparse – so if you’re local, login and post your own regional finds. Share your secrets.

where i fit in
In addition to designing the logo (above), I will be contributing content from time to time.

But shhhh, it’s all a secret.

Normandie, Fresno

A couple of weeks ago, I took a day off and drove to Fresno, CA to see Normandie. Nice small club, loud music.

Took photos. Click on them to jump/see larger versions.

Trajan: The movie font

‘Try playing the Trajan drinking game’

Vintage logotypes



‘Collection of vintage logos from a mid-70’s edition of the book World of Logotypes’

Eric Carl’s Flickr set here.

Found via Oded Ezer

New identity for Gent

New logo system and identity for the city of Gent in Belgium. What do you think? Article, critique and discussion at Brand New.

The secret design history of 12 famous brands

Detailed slideshow by Armin Vit and Bryony Gomez-Palacio at Fast Company.

The evolution of the Coke and Pepsi logos


Found via Reserves on TwitPic

Plus, there’s some more Evolution of Logos charts at the Best Ad blog.

And, here’s a link to the ‘official’ Pespi rebrand strategy proposal [pdf]. The most involved snow job in the history of brand design. Worth downloading and  . . .  reading with awe!

What to expect from a graphic designer

Good graphic designers are trained to do amazing things in the realm of communication. And many clients just see the surface: make me a logo, I like yellow, so you should use yellow.

This article really nails it:

How to (and not to) work with a designer by Daniel Will-Harris

(Nails it so well, I’ve posted it as a link as part of the Manifesto at my website)