‘Saul Bass pitches the new Bell System logo’
Posted on December 22nd, 2011 by steve
‘This film was made by his company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men’s and women’s uniforms.’
Complete pitch by the master. It’s everything anyone ever wanted to know about how good logos and visual identity systems work. From 1969. Historical details here.
Found via Scott Stowell
