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JCPamerica

Posted on January 31st, 2012 by steve

“Every initiative we pursue,’ starting February 1, reads the press release, ‘will be guided by our core value to treat customers as we would like to be treated — fair and square.”

In just under a year, JCPenney rebrands again. Out is Helvetica, in is Gotham. Also in is a whole new approach to store organization and product pricing.

Brand New article here, press release here.

Changes start tomorrow. Bold design move, bold ad campaign.

tags: design, fonts, typography // 1 comment  . . .   

One Response to “JCPamerica”

  1. Brent Tyler // Jan 31, 2012 at 12:36 am

    I like the update to Gotham, the rest of the design is weird, and i don’t see it growing on me. Why the pink? and why the little box in the big box?

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