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‘Why?’
‘The good designer asked why, discovered why the client was making their request and turned it around. Sometimes the client has no real reason and the suggestion disappears into the ether. Sometimes they’re just masks for an effect or emotion they are going for but can’t articulate.’
Essay over at Retinart on why ‘why?’ is so important in designer/client relationships. Read it here.
handpicked posts
a piano falls in old manhattan
tetro and typography
it’s typography: film, song and dance
ghosts of gustov klimt
the great times new roman controversy
picking fonts
kapitaal
defining terms: design is not decoration
garcia's 'pure design'
'enhance that image!'
magic highway remixed
the cynic
rad anthem
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buy my fonts
go shopping
mehalloreads
Divinely Elegant: The World of Ernst Dryden
Jozsef Pecsi: Photo and Advertising
Color: A Natural History of the Palette
Collage: Assembling Contemporary Art
Modern Dog: 20 Years of Poster Art
Gaberbocchus Press: An Experiment in Publishing, 1948-1979
Advertising Art in the Art Deco Style
Googie Redux: Ultramodern Roadside Architecture
Hot Sour Salty Sweet: A Culinary Journey Through Southeast Asia
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