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Stockholm red

Caroline B. from Stockholm.

Found via Lookbook

‘Why?’

‘The good designer asked why, discovered why the client was making their request and turned it around. Sometimes the client has no real reason and the suggestion disappears into the ether. Sometimes they’re just masks for an effect or emotion they are going for but can’t articulate.’

Essay over at Retinart on why ‘why?’ is so important in designer/client relationships. Read it here.


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