Final project from my beginning typography course at American River College: Futura Condensed Extra Bold, crafted as iced chocolate cake by student Lilie Matyuk.
Food-based type is always a tricky undertaking, but luckily we had Teresa Urkofsky teaching next door – in the culinary classroom. Teresa had recipes and techniques ready to advise.
‘And so was born the ‘shop-at-a-glance’ concept’
I use a lot of color coding in my own work – but with the assumption that the end user will need other organizational tools to find their way around. ‘Shop-at-a-glance’ never quite caught on; tho I’d love to see what data Ralphs collected as part of their process.
Found via Pleasant Family Shopping