It’s Typography: film, song and dance

‘Baskerville, a bad asskerville’

This spring, my Digital Typography students set out to make a short film about type history.

The class – held at The Art Institute of California Sacramento – was set up like a working design studio – with myself as ‘hands off creative director.’ All students had a role, from art direction to project management, web design, editing and production.

At one point, songsmith John Slingerland threw a party at his home – and invited a few unwitting guests – just to record the background vocals for the film’s gets stuck in your head musical number.

And, featured in the credits, a very early beta version of Jeanne Texte – which I had to prep for them as my homework assignment.

It was a fun quarter; this was a great team to work with, their enthusiasm snagged everyone in their handmade typographic web.



Please post a comment





Creative Commons License

the work at the mehallo blog. beta. is licensed under a creative commons attribution - noncommercial - no derivative works 3.0 united states license.  if reposting, credit must be given to steve mehallo - and if possible, please provide a link back to the mehallo blog. beta.

i include images for the purpose of critique, review, promotion and inspiration - and always make my best effort give credit/link back to the original source.  if i’ve screwed up, please fire me a note.

page layout based on the wordpress 'darkwater theme' by antbag, adapted and redesigned by mehallo.  music player by mixpod.  valuable php assistance from bill mead.


the mehallo blog. beta. is best viewed on my own computer.