Memorable, local commercial spots from long ago.
Dubious video/sound quality. But that’s how I remember them. Denevi’s locations (above), as jingle, just stuck in one’s head like . . . paste.
The story of Maurice “Ed” Barbara (above) actually ended up on NBC’s Unsolved Mysteries, fall 1989.
No matter what one would buy at Steven Matthew David’s ‘Top-of-the-Hill-Daily-City’ electronics store, one would get a free bike. Not sure why, but hell, it was a FREE BIKE.
Paul was The Master of the Shit-Eating Grin.
Pete Ellis knew van conversions had something to do with sex. He also knew one would remember his address if children sang it. This video is the So Cal version of the commercial, the Nor Cal jingle simply had a different sing-along address (which we all knew): ‘1095 West El Camino Real, Sunny-Vale.’
For intermission: Commercials, community service ads and countdown animations used to remind everyone to be back in their car in time for the second film. Here’s a bunch.
Local bumpers for theatre chains.
General Cinema’s original Feature Presentation animation (above) was iconic. Skip thru to 3:40 to see it in its 1960s blue glory!
Syufy’s old music (below) got the audience to clap along. Their googie-styled cinemas were shaped like dome spaceships.
United Artists (above) was pure 1980s flair!
Movies on television were HUGE events. Here’s some of ABC’s dramatic intros/bumpers.
Here’s a short history of the ABC Movie of the Week: part one and part two. With movie and fall preview videos and a quick interview with Harry Marks, who designed the 1969 Movie of the Week intro with the help of a SFX guy named Doug Trumbull.
Back in the 1960s, CBS art director Lou Dorfsman created one of the most influential typographic treatments of all time.
Today, designers have rediscovered the Gastrotypographicalassemblage’s 3D complexity – and today it’s been influencing everything from the design of Zune advertisements to kinetic typography videos (note that the new adaptations also tend to be in black/white with minimal color).
William Golden (1911-59) developed the CBS eye back in the 1950s. The report by Charles Osgood (above) tells the story. Today, the CBS eye is considered one of the most identifiable marks in the world, right next to Target’s bulls-eye.
Golden also developed a proprietary Bodoni Didot font (a mix of Bodoni and Didot) as part of the Columbia Broadcasting System’s brand. This typeface has been used in multiple forms by CBS over the years.
More about Golden here. Below, a collection of CBS onscreen graphics/bumpers from over the years:
‘What about the children?’
Many worry about the content of children’s programming. Did anybody ever consider that the content may not have ever been as dangerous as the logos?
Video (above) of creepy tee vee logos that frightened us as children. End of shows, beginning of shows. Both versions of the Children’s Television Workshop (CTW) was nightmare-inducing. On merit alone, Viacom should get an award or something.
Here’s a few more . . . RKO Television 9 has to be the most chilling:
We have two dogs. We rescued them from situations that weren’t so good. Kira is the light brown one, Biene is the poodle.
This week they’re not getting along. Biene has been pooping in Kira’s bed. And the emotional response from Kira – she’s really upset about it – is overwhelming.
They’re both quite crazy.