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Barack Obama, font savvy

Posted on April 6th, 2011 by steve

‘Can we add serifs to Gotham?’

One thing I like about Obama: He knows good design.

In 2008, his campaign lifted political propaganda out of the long ass slump it had been in. The fonts of choice were Eric Gill’s Perpetua and Tobias Frere-Jones’ Gotham.

And revealed this week: 2012 graphics featuring a custom slab serif version of Gotham.

So when The President calls wanting a font change, Hoefler & Frere-Jones were ready to oblige.

Found via Hoefler & Frere-Jones

tags: design, design history, fonts, typography // 2 comments  . . .   

2 Responses to “Barack Obama, font savvy”

  1. rachel wells // Apr 6, 2011 at 7:58 am

    Now THAT is change I can believe in!

  2. steve // Apr 9, 2011 at 8:08 pm

    (actually, I like more than one thing about Obama. Gotta watch my prose.)

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