I’ve been drawing my ‘taste’ chart on a white board for about six or seven years now.
Taste in graphic design is a concept I’ve been aware of for a long time – but as I looked out at what other designers were doing, taste wasn’t always a part of it. I kept seeing graphic designers who were stuck in one mode and not going any further.
‘I know that’ – is typically the term that shuts down most creativity. I’ve heard it from a lot of professionals in my field.
Diversity is the key to being a graphic designer today. Understanding concepts of other design industries – fashion, interior, architecture – even music – takes one further.
So one day in a classroom, I spontaneously drew this ‘taste’ chart.
I’ve since used it with clients, students and other designers to show different ways of approaching graphic design – so we’re not all just sitting here with blinders on, our heads in the sand. [Read more →]