‘Over the 26 years that it was published, U&lc gathered a following of thousands of avid readers that eagerly anticipated each issue. It became the most important typographic publication of its time.’
The 1970s looked like the 1970s because of Herb Lubalin.
And the way he did this was thru Upper & lowercase magazine. Tabloid in size, printed on newsprint, U&lc was read by most of the graphic design industry. Within, the fonts and philosophy of Lubalin’s International Typeface Corporation [ITC] stressed letters that were set ‘close, but not touching’ and . . . aw, hell, let them touch, overlap and be funky.
By the time I was in design school, the look had fallen out of favor – most ITC fonts were actually banned from use in my homework. ITC’s philosophy was to reinterpret the classics, often into something strangely unique, full of its own style – or a lack of style. Like Helvetica.
The 1970s were all about that. Taking things like Art Deco and doing something totally new with it. [Read more →]
Tags: cool finds, design, design history, illustration, typography by steve
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