Good is obvious
‘Just as Sun Tzu’s Art of War is read as a lesson in business strategy rather than fighting in a miliary sense, or Machiavelli’s The Prince is written about government but used as a guide to management, so this book uses the creative processes of good advertising as a metaphor for business practice.’ -inside cover
In It’s Not How Good You Are . . . UK-based advertising guru Paul Arden (1940-2008) does a great job reframing how one can approach creativity, their career and life – by not playing by the rules and reinventing convention. [Read more →]