the mehallo blog. beta.

‘Just as Sun Tzu’s Art of War is read as a lesson in business strategy rather than fighting in a miliary sense, or Machiavelli’s The Prince is written about government but used as a guide to management, so this book uses the creative processes of good advertising as a metaphor for business practice.’ -inside cover

In It’s Not How Good You Are  . . .  UK-based advertising guru Paul Arden (1940-2008) does a great job reframing how one can approach creativity, their career and life – by not playing by the rules and reinventing convention.

I’m convinced one who does what they’re supposed to do in life won’t find the happiness they’re expecting. At least, that’s my view right now. It may change.

Going against the grain is weird, odd and often frightening. But it can also be the same thrill one gets on a roller coaster.

Many of the ideas in his book are so obvious, you’ll chuckle. Click on any image for a link to snag your own copy.

(And I just ordered a copy of Arden’s other book, Whatever You Think, Think the Opposite.)

tags: design, education, thoughts // 2 comments  . . .