Recasting Caslon
“Caslon’ is an example of what became known in the commercial world of the 20th century as a ‘brand’: a family name that was not only widely recognised by customers but which stood as a guarantee of long-standing integrity.’
William Caslon’s types keep making a comeback.
One of the first revivals was made in the late 1800s by Chiswick Press, London.
Full story here.