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The CBS Gastrotypographicalassemblage

Posted on November 29th, 2009 by steve

Back in the 1960s, CBS art director Lou Dorfsman created one of the most influential typographic treatments of all time.

Today, designers have rediscovered the Gastrotypographicalassemblage’s 3D complexity – and today it’s been influencing everything from the design of Zune advertisements to kinetic typography videos (note that the new adaptations also tend to be in black/white with minimal color).

The video (above) gives history. And here’s more history. Plus, photos and restoration images here.

tags: culinary, design, design history, illustration, typography // 3 comments  . . .   

3 Responses to “The CBS Gastrotypographicalassemblage”

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