This is CBS
Posted on November 28th, 2009 by steve
William Golden (1911-59) developed the CBS eye back in the 1950s. The report by Charles Osgood (above) tells the story. Today, the CBS eye is considered one of the most identifiable marks in the world, right next to Target’s bulls-eye.
Golden also developed a proprietary Bodoni Didot font (a mix of Bodoni and Didot) as part of the Columbia Broadcasting System’s brand. This typeface has been used in multiple forms by CBS over the years.
Golden died of a heart attack at the age of 48. His replacement, Lou Dorfsman (1918-08), spent the next 40 years maintaining and refining the quality of the CBS brand; the Tiffany of networks.
More about Golden here. Below, a collection of CBS onscreen graphics/bumpers from over the years:
