Alta California: Named after a newspaper
Alta California office, San Francisco 1851; found via Flickr
At one point in my life, I was going to be a journalist. So folly along . . . .
I love history, so every one of my fonts falls into some historical category (or categories, if you look at Jeanne Moderno).
Alta California is my artist’s response to Susan Kare’s early Macintosh font, San Francisco. And it was a tricky build, as I was literally going thru book after book after book of old types – then messing them up, then messing them up more; and redrawing the edges until I had what I wanted.
(Please note, when it comes to ‘grunge typography’ – I don’t trust anything automatic; I’ve always gone in and tweaked the edges until I have something that looks – printed. Printed poorly, but printed.) [Read more →]