Too many type issues, so little time
Posted on November 16th, 2009 by steve
Competing Helvetica billboards, a visual from my morning commute
I’m not much of a purist. Well, that’s a lie. When it comes to type I am. Well, not always. I argue with myself a lot about it. It either works or it doesn’t. My litmus test: ‘Does it communicate?’ And if the goal for the local business is not to be read, then often, it works.
An article in this Sunday’s New York Times is all about this. Once one starts to see type, it’s all over. Read here.
Thanks to Susan and Jonathan for forwarding
