Original ITC logotype handlettered by Ed Benguiat, 1970
Elegy typeface designed by Jim Wasco, 2010
“Where can I get a font of the script used for the ITC logo?’ For almost four decades, this has been one of the most frequently asked questions of ITC. The answer has always been the same: ‘You can’t. The ITC script logo is handlettering and it is not available as a font.”
Now it is. Introducing: ITC Elegy. Two years in production, Jim Wasco took apart Ed Benguiat’s original Spencerian-style script and put it back together with updated spacing and a bunch of stylistic changes.
Detailed article here.
Comparison: Elegy and the original
Found via Delve Withrington
Tags: cool finds, design history, fonts, typography by steve
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