A color-coded Ralphs
Posted on November 26th, 2011 by steve
‘And so was born the ‘shop-at-a-glance’ concept’
An ill-fated design experiment from 1965: Ralphs remodeled with departmentalized, color-coded graphic icons. Article here.
I use a lot of color coding in my own work – but with the assumption that the end user will need other organizational tools to find their way around. ‘Shop-at-a-glance’ never quite caught on; tho I’d love to see what data Ralphs collected as part of their process.
Found via Pleasant Family Shopping
