
‘Almost all human reasoning about facts, decisions, opinions, beliefs, and values is no longer considered to be based on the authority of absolute Reason, but instead, is seen to be intertwined with emotional elements, historical evaluations, and pragmatic motivations. In this sense, the new rhetoric considers the persuasive discourse not as a subtle, fraudulent procedure, but as a technique of ‘reasonable’ human interaction, controlled by doubt and explicitly subject to extra logical conditions.’ -Umberto Eco, Italian Scholar and Semiotician
Here’s a great article at Mert TOL on using type to . . . manipulate and control.
Photo by mehallo
‘It’s all in the details. Our end slug was pulled right from the logo itself, the dot on the ‘i’ to be exact. This was a small but proud moment for us. I’m sure you saw the connection right away . . . right?’
Check out this great, detailed article about the recent NYT Magazine redesign at the Society of Publication Designers Blog.

Click for larger version/jump.
Plus,
Here’s their All-Nighters series on insomnia, ‘a nuisance, a disease, a curse, an opportunity or even a gift.’
I just know from Twitter and Facebook that most of the United Kingdom is waking up when I’m typically designing stuff.
And this hour we lost this weekend . . . total BITCH.
Type Together’s Etica fonts are a rethinking of Helvetica for the 21st Century. Details here.
Found via Helen Brennan

‘The lettering was based both on Mayan hieroglyphics for their shape and grid-like structure and the hand painted lettering found on signs all over Mexico’
Designer Mike Abbink and Paul van der Lann’s Deuno Sans, designed for El Banco Deuno (One’s Bank) in Mexico. Details here.



Unfortunately, Deuno is not available for licensing.
Over 2,500 logos. And six years to make.
Congratulations to Nicolas Schmerkin, François Alaux, Herve de Crecy, Ludovic Houplain and their team for winning the 2010 Best Animated Short Film Oscar for Logorama.
Watch the actual film above. Website here.
And
Snag your own downloadable copy of the film at the iTunes store – where it’s going for just a couple of bucks.
Logorama is a riveting French look at American consumerism (and film making).