New Gap logo: One more for the pile
Before and after
Another company’s gone and done it.
Desperate times call for . . . logo changes. If a company’s not doing well, they have to do something. Forget the pressure of product marketing, pricing, supply and demand – all too tough to deal with. Instead: Let’s change the logo.
K-Mart has done it a few times.
Not quite getting to the root of things. But changing a logo to solve a major problem is like saying, I have cancer, so – I’m going to go get my hair done.
When exactly did this become the rule of the day? Is a logo change what it takes to shore up a failing brand? Gap seems to think so and if that’s how they’re managing things right now, they probably should fail. [Read more →]