
‘People HAVE to buy contact lens solution, and any improvement is a victory’ -Paula Scher
Not all graphic design wins awards nor changes the world. And any item – from shopping bags to containers to paper boxes – is an opportunity for good design to do its job.
Most of my work over the years has been of this variety. No crazy, just keep it simple, easy-to-use and easy-to-understand.
On this topic: Pr*tty Sh*tty interviews uber-designer Paula Scher. Read here.

Truvia sweetener, designed by Paula’s team. A ‘green’ package to stand out amongst the pink, blue and yellow competition
Found via Exspiro
Tags: cool finds, design, thoughts by steve
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