Packaging design that makes the shelves
Posted on February 23rd, 2010 by steve
‘People HAVE to buy contact lens solution, and any improvement is a victory’ -Paula Scher
Not all graphic design wins awards nor changes the world. And any item – from shopping bags to containers to paper boxes – is an opportunity for good design to do its job.
Most of my work over the years has been of this variety. No crazy, just keep it simple, easy-to-use and easy-to-understand.
On this topic: Pr*tty Sh*tty interviews uber-designer Paula Scher. Read here.
Truvia sweetener, designed by Paula’s team. A ‘green’ package to stand out amongst the pink, blue and yellow competition
Found via Exspiro
I like the green packaging very much but it does give the impression it is something to do with strawberries! Just a thought!
Big deal. I use SweetLeaf brand of stevia, and their packages and packets are green, too–more green, and they were the first stevia brand on the market.
Of course, what’s really important is the product itself, and I believe that Truvia falls way short of that. With only 9/10 of 1% Rebiana, a chemical derivative of stevia glycosides, not found in the stevia leaf itself as they proport, and masking agent, along 99.1% erythritol derived from sugar from corn that is 30% GMOs, how can Truvia be marketed as a stevia product? It’s really an erythritol product. They’re not honest. It’s ironic that the Truvia slogan is “Honestly Sweet.”
It does taste too good to be the real stuff. Compared to Aspartame though, lesser of two evils? But still, two evils.