The final Lucky store that bore the Raymond Loewy facade was located in Palo Alto.
There was a strong preservation effort for this location. Palo Alto is quite picky about big boxes invading.
Now abandoned, the store saw its last customer in 2005.
Photo by mehallo, taken 1998
Design legend Raymond Loewy (1893–1986) came up with the look – and façade – for the Lucky Supermarket chain – now owned by Savemart of Modesto. Yellow and green were part of the brand. And the type: An art deco script.
Somewhere along the way, as Lucky found itself sold and passed around, the original design vanished into history.
Today’s version of the Lucky logo, unfortunately, looks like a rough Adobe Illustrator live trace – just to keep the name afloat. Brand equity and all that.
More on Loewy and Lucky here.
Images found via Pleasant Valley Shopping, Romleys
I designed a postcard series in 1999 called, 20th Century Obsolete. It was about things unique to the 20th Century, things that no longer exist. They’re now available as notecards and prints. Snag your own here.
And,
In my opinion, Lucky today isn’t quite the Lucky it once was. (Read my next post, I’ll have it up by early evening)
Film by Run Wrake. Made with official CSA ‘bonehead’ images!
And sort of featuring Steven Heller. Sort of.
Wish cartoons were as cool when I was a kid.
From Steve Ditko, co-creator of Spider-man.
Read it here. And wonder forever!
Found via Martin Klasch
‘potato chips taste better in plastic’
They may also taste better if slathered in crude oil. I ain’t gonna try it tho.
(Crude oil is too expensive)
Found via Boing Boing
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