Lucky and Loewy
Posted on September 24th, 2010 by steve
Design legend Raymond Loewy (1893–1986) came up with the look – and façade – for the Lucky Supermarket chain – now owned by Savemart of Modesto. Yellow and green were part of the brand. And the type: An art deco script.
Somewhere along the way, as Lucky found itself sold and passed around, the original design vanished into history.
Today’s version of the Lucky logo, unfortunately, looks like a rough Adobe Illustrator live trace – just to keep the name afloat. Brand equity and all that.
More on Loewy and Lucky here.
Images found via Pleasant Valley Shopping, Romleys
