Remembering The Treasury
‘BOY, DO YOU NEED US NOW!’
JCPenney had a discount chain that operated in the 1970s.
Similar to Target today, this odd Penney thing was The Treasury.
With Helvetica logo in place, our local Treasury moved into a former White Front locale – had midnight madness sales, aisles of cool stuff. They even sold comic books. And had the best damn snack bar pizza ever.
The chain didn’t last past 1981. Tho a new company – The Home Depot – opened their first locations in former Treasury digs.
Big Boxes were soon to take over.