Gap inspires new symbol for recycling
Posted on October 13th, 2010 by steve
Before and after
I was thinking.
The recycle symbol we’ve been using all these years could use an update. Something simpler, more modern, earth-friendly and all that.
And what better way to update than looking to the most legible of the legibles, Helvetica. With all the Gap hoohaw this past week, I’d noticed that the G actually has an arrow in it. Not a perfect arrow, but redrawing Helvetica – that would take too much time. No one’s gonna notice an arrow that’s a bit off, right?
G is for garbage, of course. Turning it backwards means sending things back. For recycling. And the gradiated avocado green box, it just says green better than anything else can say green.
Because people really like avocados.
i really like this!
That’s funny you said that in your 3rd paragraph, my initial reaction read the same. Make a design Steve!
wait a sec, isn’t that idea already done in the goodwill logo?
Shhhhhhhhh. ;)
i think goodwill’s logo is part of a face.