Barack Obama, font savvy
‘Can we add serifs to Gotham?’
One thing I like about Obama: He knows good design.
In 2008, his campaign lifted political propaganda out of the long ass slump it had been in. The fonts of choice were Eric Gill’s Perpetua and Tobias Frere-Jones’ Gotham.
And revealed this week: 2012 graphics featuring a custom slab serif version of Gotham.
So when The President calls wanting a font change, Hoefler & Frere-Jones were ready to oblige.
Found via Hoefler & Frere-Jones