Typographic rhetoric 1
‘Almost all human reasoning about facts, decisions, opinions, beliefs, and values is no longer considered to be based on the authority of absolute Reason, but instead, is seen to be intertwined with emotional elements, historical evaluations, and pragmatic motivations. In this sense, the new rhetoric considers the persuasive discourse not as a subtle, fraudulent procedure, but as a technique of ‘reasonable’ human interaction, controlled by doubt and explicitly subject to extra logical conditions.’ -Umberto Eco, Italian Scholar and Semiotician
Here’s a great article at Mert TOL on using type to . . . manipulate and control.
Photo by mehallo
