“Every initiative we pursue,’ starting February 1, reads the press release, ‘will be guided by our core value to treat customers as we would like to be treated — fair and square.”
In just under a year, JCPenney rebrands again. Out is Helvetica, in is Gotham. Also in is a whole new approach to store organization and product pricing.
Brand New article here, press release here.
Changes start tomorrow. Bold design move, bold ad campaign.
‘Originator of Type Fashions’
American Type Founders’ complete 1912 specimen book. 1348 pages.
Entire book posted online here.
The industrial revolution changed the size of font offerings. What were once posters or broadsheets from small type foundries, ‘type specimens’ became elaborate volumes – today collected as rare editions. [Read more →]
‘The Swiss firm boldly embraced the face’s strong character, making it the singular voice of the Schauspielhaus, a theatre in Zürich’
The work of Raffinerie – theatre branding using the oft-maligned Gill Kayo typeface.
Detailed article by Stephen Coles here.
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