GGNP and Schwab
Posted on January 27th, 2012 by steve
‘The graphic images were an instant success when they premiered in bus shelters around the city. San Franciscans loved them. Too much, in fact, as some of the posters were stolen from the shelters.’
Often copied, Michael Schwab’s posters for Golden Gate National Parks. Brand implementation by Rich Silverstein and Jeff Goodby, circa 1993-7.
Case study here. Parks Conservancy store (Schwab’s art on prints, mugs, shirts, chocolate tins and more) here.
