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Fashion shift: The social shopping effect
Posted on June 19th, 2011 by steve
‘Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.’
The opportunity to be unique is right in front of us – if we really want to take it. Article here.
The ‘print as needed’ model I really like. It’s one of the reasons I have some of my own stuff available at Zazzle and Café Press.
