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Rag, Bone, Default

Posted on February 23rd, 2011 by steve

‘Rag & Bone enlists an astonishing top models cast for their SS11 campaign shoot – photographed by models themselves and their friends’

Many years ago, I worked on an ad campaign that took this candid approach. Only without the supermodels. And ultimately, without approval. Our series, targeted to IT professionals, would have been the first printed appearance of Psy/Ops’ Default Gothic – we were doing our mockups using beta versions of the fonts.

Pictured: Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vilkeviciute

Found via Design Scene

tags: design, fashion, photography, thoughts, typography // 1 comment  . . .   

One Response to “Rag, Bone, Default”

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