The Traffic Calendar
I don’t buy a calendar anymore.
Because, like clockwork, a super cool one will arrive in the mail; typically a bit after the New Year has arrived.
For the past 15 years, Thomas Krug has been mailing me an incredible calendar. It often arrives in a large box and it always dazzles. Elaborate printing techniques, special inks, die cuts – a mesmerizing trip of photography and design.
Thomas is the owner of the Traffic design agency in Winnenden, Germany. And his firm’s self-designed calendar is one helluva promotional item.
‘fantasy be with you’
This year’s theme deals with fantasy, perforated door signs (to hang on knobs) and (though I like to guess, instead of rely on a literal translation) . . . product placement.
Behind each image of a product is a photograph (with the calendar date part) incorporating the product in some fantasy way. One has to tear thru the diecut perfs to actually use the calendar.
Or in short, I haven’t seen the whole calendar yet because it’s only April.
font surprises
Past calendars have included die cut fish, video stills of NYC, stripper fashions . . . it’s always a surprise.
And this year Thomas is using some of my Jeanne Moderno fonts to punctuate. It’s a blast to see my fonts in an unexpected setting.
Years back, my Chandler 42 fonts found themselves paired with some unreal, black and white, nude zodiac photographs.
Again, dazzling. Of course.
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