The Road Less Traveled
‘The Road Less Traveled takes its inspiration from American folk tunes from the likes of Pete Seeger and Bob Dylan . . . I have been really into the typographic work of Ed Ruscha and inspired by the typography that appears on old fruit crate labels. Both have a very ‘American’ feel to me just like the song’ -Matt Owens
Matt Owens’ The Road Less Traveled. More details here.
Found via Oded Ezer