{"id":8316,"date":"2009-11-29T00:30:48","date_gmt":"2009-11-29T08:30:48","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=8316"},"modified":"2010-05-20T22:21:38","modified_gmt":"2010-05-21T05:21:38","slug":"the-cbs-gastrotypographicalassemblage","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/8316","title":{"rendered":"The CBS Gastrotypographicalassemblage"},"content":{"rendered":"<p><object width=\"400\" height=\"302\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/gQkP-oPqwrI&#038;hl=en_US&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/gQkP-oPqwrI&#038;hl=en_US&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"400\" height=\"302\"><\/embed><\/object><\/p>\n<p>Back in the 1960s, CBS art director <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lou_Dorfsman\" target=\"_blank\">Lou Dorfsman<\/a> created one of the most influential typographic treatments of all time.<\/p>\n<p>Today, designers have rediscovered the Gastrotypographicalassemblage&#8217;s 3D complexity &#8211; and today it&#8217;s been influencing everything from the design of <a href=\"http:\/\/blog.2modern.com\/2008\/06\/zune-ad.html\" target=\"_blank\">Zune advertisements<\/a> to <a href=\"http:\/\/mehallo.com\/blog\/archives\/1940\">kinetic typography videos<\/a> (note that the new adaptations also tend to be in black\/white with minimal color).<\/p>\n<p>The video (above) gives history. And here&#8217;s <a href=\"http:\/\/www.underconsideration.com\/speakup\/archives\/004496.html\" target=\"_blank\">more history.<\/a> Plus, photos and restoration images <a href=\"http:\/\/www.flickr.com\/photos\/tcfds\/\" target=\"_blank\">here.<\/a><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/tcfds\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2313\/2262254825_6e1fa268fe.jpg\" width=\"400\"><\/a><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/tcfds\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2040\/2261343962_20a4fa7a85.jpg\" width=\"425\"><\/a><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/tcfds\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2356\/2212522072_6f36f16146.jpg\" width=\"300\"><\/a><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"The CBS Gastrotypographicalassemblage\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/8316\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Back in the 1960s, CBS art director Lou Dorfsman created one of the most influential typographic treatments of all time. Today, designers have rediscovered the Gastrotypographicalassemblage&#8217;s 3D complexity &#8211; and today it&#8217;s been influencing everything from the design of Zune advertisements to kinetic typography videos (note that the new adaptations also tend to be in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,50,54,51,120],"tags":[121,58,123,122],"class_list":["post-8316","post","type-post","status-publish","format-standard","hentry","category-culinary","category-design","category-design-history","category-illustration","category-typography","tag-design","tag-graphic-design","tag-illustration","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/8316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=8316"}],"version-history":[{"count":17,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/8316\/revisions"}],"predecessor-version":[{"id":16909,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/8316\/revisions\/16909"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=8316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=8316"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=8316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}