{"id":668,"date":"2009-07-30T08:42:46","date_gmt":"2009-07-30T15:42:46","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=668"},"modified":"2009-10-03T16:22:46","modified_gmt":"2009-10-03T23:22:46","slug":"hm-sacbee-uses-sacunions-fonts","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/668","title":{"rendered":"Hm. SacBee uses SacUnion’s fonts  . . . ."},"content":{"rendered":"

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The Sacramento Bee<\/a> redesign, as posted on Font Bureau’s Facebook page. Fonts used include Benton Sans<\/a>, Miller<\/a>, Miller Daily<\/a> and Miller Headline<\/a><\/em><\/p>\n

A few years back, I was the art director for a reincarnation of The Sacramento Bee’s<\/a><\/em> long time rival, The Sacramento Union<\/a><\/em>.<\/p>\n

In this version, The Union<\/em> was reimagined as a magazine. We did just a handful of issues, the design concept was: ‘newspaper in magazine’ format  . . . <\/p>\n

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(and after the magazine folded, a new team took over and recreated the newspaper itself as a tabloid, with  . . .  mixed design results<\/a>)<\/p>\n

Anyhew, in the magazine I specified Font Bureau’s Miller for text and the Benton Sans family for just about everything else. Also tied to the publication’s new personality, I used Hoefler Text, set tight, just to bulk up and add to the hedline type picks.<\/p>\n

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So imagine my surprise when last year The Bee<\/em> reveals its redesign, only to find they are now using – daily – the fonts of a short-lived version of their old adversary.<\/p>\n

I know it’s probably just them picking what works \u2013 and Benton and Miller are incredible newspaper types \u2013 but I’m honored, tickled<\/em> nonetheless that my picks are now being used by The Bee<\/em>. <\/p>\n


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\nSacramento Union Magazine (and website) advertisements, 2005<\/em><\/p>\n\r\n\t

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