{"id":6208,"date":"2009-10-27T07:15:47","date_gmt":"2009-10-27T14:15:47","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=6208"},"modified":"2009-10-24T12:15:52","modified_gmt":"2009-10-24T19:15:52","slug":"good-is-obvious","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/6208","title":{"rendered":"Good is obvious"},"content":{"rendered":"

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‘Just as Sun Tzu’s Art of War<\/a> is read as a lesson in business strategy rather than fighting in a miliary sense, or Machiavelli’s The Prince<\/a> is written about government but used as a guide to management, so this book uses the creative processes of good advertising as a metaphor for business practice.’ -inside cover<\/em><\/p>\n

In It’s Not How Good You Are  . . . <\/a><\/em> UK-based advertising guru Paul Arden (1940-2008) does a great job reframing how one can approach creativity, their career and life – by not playing by the rules and reinventing convention. <\/p>\n

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I’m convinced one who does what they’re supposed to do in life won’t find the happiness they’re expecting. At least, that’s my view right now. It may change.<\/em><\/p>\n

Going against the grain is weird, odd and often frightening. But it can also be the same thrill one gets on a roller coaster. <\/p>\n

Many of the ideas in his book are so obvious, you’ll chuckle. Click on any image for a link to snag your own copy.<\/p>\n

(And I just ordered a copy of Arden’s other book, Whatever You Think, Think the Opposite.<\/em><\/a>)<\/p>\n

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