{"id":5833,"date":"2009-10-26T13:24:53","date_gmt":"2009-10-26T20:24:53","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=5833"},"modified":"2011-10-16T15:47:56","modified_gmt":"2011-10-16T22:47:56","slug":"good-is-good","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/5833","title":{"rendered":"GOOD is good. So is Scott and his team."},"content":{"rendered":"

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GOOD is for people who give a damn<\/em> – read more below.<\/p>\n

but first   . . .<\/strong>
\nOPEN<\/a> studio\u2019s Scott Stowell headed up the original design team for GOOD.<\/a> And I have to write about Scott because he\u2019s been a major influence on my work. Scott = GOOD influence.<\/p>\n

I’ve been a fan of Scott’s work<\/a> for years, ever since I saw a talk he gave at one of the 1990s ATypI conferences.<\/a> His views\/advice on design and teaching – for me – has been invaluable. <\/p>\n

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\nScott Stowell, photo via Sappi<\/a><\/em><\/p>\n

Scott was art director of COLORS magazine<\/a> and worked for Tibor Kalman<\/a> at M&Co. (\u00fcber-designer Stefan Sagmeister<\/a> has similar pedigree). Kalman was dedicated to social responsibility in design – alone, his ideas are world changing.<\/a><\/p>\n

Since, Scott opened OPEN – a studio where signs all over New York City<\/a> would advertise his business for him. OPEN developed the nifty Bravo logo,<\/a> they’ve been involved in numerous causes with progressive clients<\/a> and they have oodles of cool, smart stuff<\/a> under their belt. Just browse thru the portfolio;<\/a> print, motion and more.<\/p>\n

Scott’s approach is about simplicity. Simple, direct communication. It’s refreshing in a world gone mad.<\/p>\n

It was mind-opening when in 2006, ADAC<\/a> brought him to Sacramento for both a talk and workshop (as president, I had made sure he was on our mailing list, and each year angled to bring him here) – and I wish I had more time before shuffling him to the airport to actually get him the In-N-Out Burger<\/a> he wanted. In-N-Out = (unfortunately) long lines.<\/p>\n

(We were also camera-less, so it was impossible to take some cool shots of the old signage in Sacramento Terminal B – one of the few airport buildings still using Univers<\/a> for wayfinding)<\/em>
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going good<\/strong>
\nScott had just started on GOOD magazine (above) \u2013 OPEN established the design and produced the first 15 issues. If you haven\u2019t been exposed yet (GOOD is everywhere these days) – is a collaboration of individuals, businesses, and nonprofits pushing the world forward.<\/em> <\/p>\n

GOOD is into world changing and has some serious backers. The design approach harkens back to one of my favs, SPY<\/em><\/a> magazine. <\/p>\n

And content is king – the Transparency features<\/a> are graphically nummy. Here’s an incredible archive<\/a> at Flickr.<\/p>\n

Plus  . . .  100% of your subscription dollar goes to support a social action project thru GlobalGiving.com. Really. Details here.<\/a><\/p>\n

but, it’s more than just<\/em> a magazine<\/strong>
\nToday, GOOD has grown beyond the confines of print and has become rather excellent at using social media<\/a> and blogs,<\/a> as well as setting up local social events.<\/a> GOOD even had a short-lived newsprint edition – point-of-purchase – at Starbucks.<\/p>\n

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The current GOOD design team is headed up by creative director Casey Caplowe \u2013 who is taking the style set forth by OPEN in new directions; including The GOOD 100<\/a> (above) which features a 3D take on the style established by Scott and Co. It’s always fun to see design evolve.<\/p>\n

So if you haven’t gotten GOOD yet, START here.<\/a> <\/p>\n

Because you give a damn. Or you wouldn’t have read this far.<\/p>\n

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