{"id":3590,"date":"2009-09-16T12:13:11","date_gmt":"2009-09-16T19:13:11","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=3590"},"modified":"2009-09-15T00:29:45","modified_gmt":"2009-09-15T07:29:45","slug":"one-of-the-most-distinguisted-typographers","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/3590","title":{"rendered":"Tschichold: distinguisted typographer"},"content":{"rendered":"

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When I want to design something that calls for sophistication, I thumb thru the work of Jan Tschichold (1902-1974). <\/a><\/p>\n

Modernist and  . . .  Classicist<\/em>. This contrast leads to some interesting thinking that informs my own ability to design for different industries. <\/p>\n

Tschichold put The New Typography<\/a> on the map by publishing the<\/em> book on the subject<\/a> and helped spread the idea of the bauhaus<\/a> – and modernism – worldwide. <\/p>\n

The largest project of his career took place in the late 1940s – the redesign of Penguin’s line of paperbacks (below). As a whole, Penguin’s quality hasn’t wavered since.<\/p>\n

Here’s an overview of the work of Tschichold at retinart<\/a> – with some good links for additional info.<\/p>\n

And I’m still looking for a decent (inexpensive) replacement text for my beginning type courses since Tschichold’s Treasury of Alphabets and Lettering<\/em><\/a> is now out of print. Nothing I’ve found so far comes close to showing well-drawn – and well selected – metal specimens.<\/p>\n


\nPenguin redesign, an exercise in subtlety: before (1941) and after (1947)<\/em><\/p>\n\r\n\t

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