{"id":31198,"date":"2012-01-31T00:11:17","date_gmt":"2012-01-31T08:11:17","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=31198"},"modified":"2012-01-30T03:25:34","modified_gmt":"2012-01-30T11:25:34","slug":"jcpamerica","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/31198","title":{"rendered":"JCPamerica"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/JCP2012_01.jpg\" width=\"425\"><\/p>\n<p><em>&#8220;Every initiative we pursue,&#8217; starting February 1, reads the press release, &#8216;will be guided by our core value to treat customers as we would like to be treated \u2014 fair and square.&#8221;<\/em><\/p>\n<p>In just under a year, JCPenney <a href=\"http:\/\/mehallo.com\/blog\/archives\/26055\" target=\"_blank\">rebrands<\/a> again. Out is <a href=\"http:\/\/en.wikipedia.org\/wiki\/Helvetica\" target=\"_blank\">Helvetica,<\/a> in is <a href=\"http:\/\/www.typography.com\/fonts\/font_overview.php?productLineID=100008\" target=\"_blank\">Gotham.<\/a> Also in is a whole new approach to store organization and product pricing. <\/p>\n<p>Brand New article <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/jcpenney_nails_the_american_look.php\" target=\"_blank\">here,<\/a> press release <a href=\"http:\/\/www.prnewswire.com\/news-releases\/jcpenneys-transformation-plans-revealed-at-launch-event-in-new-york-city-138045223.html\" target=\"_blank\">here.<\/a> <\/p>\n<p>Changes start tomorrow. Bold design move, bold <a href=\"http:\/\/www.jcpmediaroom.com\/posts\/10\/No!-No!-No!-Version-1\" target=\"_blank\">ad campaign.<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/JCP2012_03.jpg\" width=\"425\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/JCP2012_02.jpg\" width=\"425\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/JCP2012_04.jpg\" width=\"425\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/JCP2012_05.jpg\" width=\"425\"><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"JCPamerica\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/31198\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>&#8220;Every initiative we pursue,&#8217; starting February 1, reads the press release, &#8216;will be guided by our core value to treat customers as we would like to be treated \u2014 fair and square.&#8221; In just under a year, JCPenney rebrands again. Out is Helvetica, in is Gotham. Also in is a whole new approach to store [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,127,120],"tags":[121,67,58,59,122],"class_list":["post-31198","post","type-post","status-publish","format-standard","hentry","category-design","category-fonts","category-typography","tag-design","tag-fonts","tag-graphic-design","tag-logo-design","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/31198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=31198"}],"version-history":[{"count":6,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/31198\/revisions"}],"predecessor-version":[{"id":31205,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/31198\/revisions\/31205"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=31198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=31198"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=31198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}