{"id":30756,"date":"2011-12-22T06:55:54","date_gmt":"2011-12-22T14:55:54","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=30756"},"modified":"2011-12-22T07:49:10","modified_gmt":"2011-12-22T15:49:10","slug":"saul-bass-pitches-the-new-bell-system-logo","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/30756","title":{"rendered":"&#8216;Saul Bass pitches the new Bell System logo&#8217;"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"400\" height=\"325\" src=\"http:\/\/www.youtube.com\/embed\/xKu2de0yCJI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><em>&#8216;This film was made by his company as a presentation to AT&#038;T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men&#8217;s and women&#8217;s uniforms.&#8217; <\/em><\/p>\n<p>Complete pitch by the master. It&#8217;s everything anyone ever wanted to know about how good logos and visual identity systems work. From 1969. Historical details <a href=\"http:\/\/techchannel.att.com\/play-video.cfm\/2011\/11\/30\/AT&#038;T-Archives-Design-Saul-Bass#.TvEzuBOL_zt.facebook\" target=\"_blank\">here.<\/a><\/p>\n<p><em>Found via <a href=\"http:\/\/twitter.com\/scottstowell\" target=\"_blank\">Scott Stowell<\/a><\/em><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"'Saul Bass pitches the new Bell System logo'\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/30756\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>&#8216;This film was made by his company as a presentation to AT&#038;T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men&#8217;s and women&#8217;s uniforms.&#8217; Complete pitch by the master. It&#8217;s everything anyone ever [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,54],"tags":[26,121,58,59,98],"class_list":["post-30756","post","type-post","status-publish","format-standard","hentry","category-design","category-design-history","tag-cinema","tag-design","tag-graphic-design","tag-logo-design","tag-swiss-international-style"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/30756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=30756"}],"version-history":[{"count":10,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/30756\/revisions"}],"predecessor-version":[{"id":30782,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/30756\/revisions\/30782"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=30756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=30756"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=30756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}