{"id":28903,"date":"2011-08-09T06:23:52","date_gmt":"2011-08-09T13:23:52","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=28903"},"modified":"2011-08-09T03:59:36","modified_gmt":"2011-08-09T10:59:36","slug":"niedermann-grotesk-my-new-old-font","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/28903","title":{"rendered":"Niedermann Grotesk: My new, old font"},"content":{"rendered":"<p><a href=\"http:\/\/new.myfonts.com\/fonts\/steve-mehallo\/niedermann-grotesk\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/NiedermannGrotesk01.jpg\"><\/a><\/p>\n<p>Niedermann Grotesk is my newest font and it&#8217;s been sitting in the hopper for awhile. <\/p>\n<p>It became a side project that appeared while I&#8217;d been working on my update to <a href=\"http:\/\/new.myfonts.com\/fonts\/steve-mehallo\/jeanne-moderno\/\" target=\"_blank\">Jeanne Moderno<\/a> (which is <a href=\"http:\/\/mehallo.com\/blog\/archives\/18271\">Jeanne Texte,<\/a> which has been in a little limbo due to other projects) (I plan on getting back to it next month).<\/p>\n<p>Along the way I fell in love with types that were part of the German Sachplakat (object poster) style pioneered by the great <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lucian_Bernhard\" target=\"_blank\">Lucian Bernhard<\/a> &#8211; a lot of which can be seen (as backgrounds) in their original zeitgeist settings in the <a href=\"http:\/\/mehallo.com\/blog\/archives\/28875\">1927 Ruttmann film I posted<\/a> on Sunday.<\/p>\n<p><em>Plakat<\/em> lettering was drawn as needed, typically painted. For my adaptation, I went back to brush &#8211; and included a handful of alternative characters, ligatures, plus a few dingbats.<\/p>\n<p>Grab your copy <a href=\"http:\/\/new.myfonts.com\/fonts\/steve-mehallo\/niedermann-grotesk\/\" target=\"_blank\">here.<\/a><\/p>\n<p>And &nbsp;. . .&nbsp; Save 31%! Niedermann Grotesk is on sale right now at MyFonts. Sale ends September 22, 2011.<\/p>\n<p><a href=\"http:\/\/new.myfonts.com\/fonts\/steve-mehallo\/niedermann-grotesk\/\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/NiedermannGrotesk02.jpg\"><\/a><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Niedermann Grotesk: My new, old font\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/28903\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Niedermann Grotesk is my newest font and it&#8217;s been sitting in the hopper for awhile. It became a side project that appeared while I&#8217;d been working on my update to Jeanne Moderno (which is Jeanne Texte, which has been in a little limbo due to other projects) (I plan on getting back to it next [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,54,127,56,120],"tags":[121,67,58,77,116,122],"class_list":["post-28903","post","type-post","status-publish","format-standard","hentry","category-design","category-design-history","category-fonts","category-mehallo-merchandise","category-typography","tag-design","tag-fonts","tag-graphic-design","tag-jeanne","tag-niedermann-grotesk","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/28903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=28903"}],"version-history":[{"count":17,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/28903\/revisions"}],"predecessor-version":[{"id":28928,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/28903\/revisions\/28928"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=28903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=28903"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=28903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}