{"id":26848,"date":"2011-04-06T05:37:43","date_gmt":"2011-04-06T12:37:43","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=26848"},"modified":"2011-09-09T01:40:32","modified_gmt":"2011-09-09T08:40:32","slug":"president-obama-font-savvy","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/26848","title":{"rendered":"Barack Obama, font savvy"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/Obama2012a.jpg\"><\/p>\n<p><em>&#8216;Can we add serifs to Gotham?&#8217;<\/em><\/p>\n<p>One thing I like about Obama: He knows good design.<\/p>\n<p>In 2008, his campaign lifted political propaganda out of the <em><a href=\"http:\/\/www.youtube.com\/watch?v=_4nJD2W2OqU\" target=\"_blank\">long ass slump<\/a><\/em> it had been in. The fonts of choice were Eric Gill&#8217;s <a href=\"http:\/\/en.wikipedia.org\/wiki\/Perpetua_%28typeface%29\" target=\"_blank\">Perpetua<\/a> and Tobias Frere-Jones&#8217; <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gotham_%28typeface%29\" target=\"_blank\">Gotham.<\/a><\/p>\n<p>And revealed this week: 2012 graphics featuring a custom slab serif version of Gotham.<\/p>\n<p>So when The President calls wanting a font change, Hoefler &#038; Frere-Jones were ready to oblige.<\/p>\n<p><em>Found via <a href=\"http:\/\/www.typography.com\/ask\/showBlog.php?blogID=261\"target=\"_blank\">Hoefler &#038; Frere-Jones<\/a><\/a><\/em><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Barack Obama, font savvy\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/26848\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>&#8216;Can we add serifs to Gotham?&#8217; One thing I like about Obama: He knows good design. In 2008, his campaign lifted political propaganda out of the long ass slump it had been in. The fonts of choice were Eric Gill&#8217;s Perpetua and Tobias Frere-Jones&#8217; Gotham. And revealed this week: 2012 graphics featuring a custom slab [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,54,127,120],"tags":[121,67,58,59,122],"class_list":["post-26848","post","type-post","status-publish","format-standard","hentry","category-design","category-design-history","category-fonts","category-typography","tag-design","tag-fonts","tag-graphic-design","tag-logo-design","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/26848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=26848"}],"version-history":[{"count":8,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/26848\/revisions"}],"predecessor-version":[{"id":29283,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/26848\/revisions\/29283"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=26848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=26848"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=26848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}