{"id":25509,"date":"2011-02-08T23:40:47","date_gmt":"2011-02-09T07:40:47","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=25509"},"modified":"2011-02-04T03:07:48","modified_gmt":"2011-02-04T11:07:48","slug":"atf-kit","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/25509","title":{"rendered":"ATF kit"},"content":{"rendered":"<p><a href=\"http:\/\/www.font-love.com\/2010\/07\/vintage-merchandising-kit-from-american-type-founders.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/ATFtypekit1.jpg\" width=\"425\"><\/a><\/p>\n<p><em>&#8216;Features over 100 cards with specimens from the 1951 type catalog, showcasing dozens of fonts in their various weights and point sizes.&#8217;<\/em><br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/American_Type_Founders\"><br \/>\nAmerican Type Founders<\/a> was the largest metal type company in the world. They came to an end in 1993 in an ill-planned bankruptcy auction. <\/p>\n<p>Tons of type history (literally) were melted down for scrap. Many records and original drawings were destroyed.<\/p>\n<p>Pictured, <a href=\"http:\/\/twitter.com\/fontlove\" target=\"_blank\">Just My Type&#8217;s<\/a> recent acquisition: ATF&#8217;s 1951 merchandising case.<\/p>\n<p><a href=\"http:\/\/www.font-love.com\/2010\/07\/vintage-merchandising-kit-from-american-type-founders.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/ATFtypekit2.jpg\" width=\"425\"><\/a><\/p>\n<p><a href=\"http:\/\/www.font-love.com\/2010\/07\/vintage-merchandising-kit-from-american-type-founders.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/ATFtypekit3.jpg\" width=\"425\"><\/a><\/p>\n<p><a href=\"http:\/\/www.font-love.com\/2010\/07\/vintage-merchandising-kit-from-american-type-founders.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/ATFtypekit4.jpg\" width=\"425\"><\/a><\/p>\n<p><a href=\"http:\/\/www.font-love.com\/2010\/07\/vintage-merchandising-kit-from-american-type-founders.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/ATFtypekit5.jpg\" width=\"425\"><\/a><\/p>\n<p><a href=\"http:\/\/www.font-love.com\/2010\/07\/vintage-merchandising-kit-from-american-type-founders.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/ATFtypekit1.jpg\" width=\"425\"><\/a><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"ATF kit\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/25509\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>&#8216;Features over 100 cards with specimens from the 1951 type catalog, showcasing dozens of fonts in their various weights and point sizes.&#8217; American Type Founders was the largest metal type company in the world. They came to an end in 1993 in an ill-planned bankruptcy auction. Tons of type history (literally) were melted down for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,50,54,127,120],"tags":[121,58,122],"class_list":["post-25509","post","type-post","status-publish","format-standard","hentry","category-finds","category-design","category-design-history","category-fonts","category-typography","tag-design","tag-graphic-design","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/25509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=25509"}],"version-history":[{"count":9,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/25509\/revisions"}],"predecessor-version":[{"id":25518,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/25509\/revisions\/25518"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=25509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=25509"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=25509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}