{"id":24256,"date":"2010-12-27T09:41:36","date_gmt":"2010-12-27T17:41:36","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=24256"},"modified":"2012-01-31T23:28:58","modified_gmt":"2012-02-01T07:28:58","slug":"penneys-logos","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/24256","title":{"rendered":"Penney&#8217;s logo history"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/PenneysLogoHistory.jpg\"><\/p>\n<p>It all boils down to &nbsp;. . .&nbsp; <a href=\"http:\/\/www.addictivefonts.com\/inspirations\/professional-logos-helvetica\/\"target=\"_blank\">Helvetica.<\/a><\/p>\n<p>JCPenney started as The Golden Rule store &#8211; or so said the literature I read as a kid. Wiki says <a href=\"http:\/\/en.wikipedia.org\/wiki\/J._C._Penney\" target=\"_blank\">something else.<\/a><\/p>\n<p>My mom worked for JCPenney for 22 years and they had a big anniversary in the 1970s. They had wooden rulers with &#8216;golden rule&#8217; written on them as part of a anniversary suite of premiums. I remember lots of simple yellow (&#8216;golden&#8217;) and black stuff, sort of a 70s take on Victorian style. <\/p>\n<p>And I was fascinated with a logotype history chart that was part of a company history booklet. Above is an old photocopy.<\/p>\n<p>Over the years, the company simply became known as Penney&#8217;s &#8211; logo treatments reflecting retail trends.<\/p>\n<p>The possessive was dropped and the &#8216;JC&#8217; was officially re-added in 1971 &#8211; the year its founder, <a href=\"http:\/\/en.wikipedia.org\/wiki\/James_Cash_Penney\" target=\"_blank\">James Cash Penney<\/a> passed away.<\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Penney's logo history\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/24256\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>It all boils down to &nbsp;. . .&nbsp; Helvetica. JCPenney started as The Golden Rule store &#8211; or so said the literature I read as a kid. Wiki says something else. My mom worked for JCPenney for 22 years and they had a big anniversary in the 1970s. They had wooden rulers with &#8216;golden rule&#8217; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,127,53,120],"tags":[121,67,58,59,122],"class_list":["post-24256","post","type-post","status-publish","format-standard","hentry","category-design-history","category-fonts","category-thoughts","category-typography","tag-design","tag-fonts","tag-graphic-design","tag-logo-design","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/24256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=24256"}],"version-history":[{"count":46,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/24256\/revisions"}],"predecessor-version":[{"id":31246,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/24256\/revisions\/31246"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=24256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=24256"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=24256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}