{"id":22748,"date":"2010-11-17T09:45:38","date_gmt":"2010-11-17T17:45:38","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=22748"},"modified":"2010-12-21T14:37:56","modified_gmt":"2010-12-21T22:37:56","slug":"new-w","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/22748","title":{"rendered":"New W"},"content":{"rendered":"

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‘The last logo ran for 20 years’<\/em><\/p>\n

A few months back, Stefano Tonchi jumped over from singular letter T magazine<\/em><\/a> to reboot singular letter W magazine<\/em>. And the results are quite elegant.
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Up front, design director Joseph Logan dropped W’s<\/em> bulky old double stroked W<\/em> (above) in favor of a more classical approach. <\/p>\n

A new, condensed italic ‘Didone’<\/a> W<\/em> now gives sharp edges to the top left corner; the open space on the right allows for some headroom.<\/p>\n

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Inside, modern condensed type<\/a> runs throughout – with W<\/em> now organized by the five Ws<\/a> of journalism: ‘Who What Where When Why,’<\/em> with ‘How’<\/em> (quite possibly) reserved for another magazine<\/a> with big letters on its cover.<\/p>\n

Article on the changeover here.<\/a> Official W<\/em> magazine website here.<\/a><\/p>\n

And below, a video about the makeover; click to view\/jump.<\/p>\n

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