{"id":21999,"date":"2010-10-30T00:03:29","date_gmt":"2010-10-30T07:03:29","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=21999"},"modified":"2010-10-30T01:33:56","modified_gmt":"2010-10-30T08:33:56","slug":"the-ulc-archive-free-as-pdfs","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/21999","title":{"rendered":"The U&lc archive: Free as PDFs"},"content":{"rendered":"

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‘Over the 26 years that it was pub\u00adlished, U&lc gathered a fol\u00adlow\u00ading of thou\u00adsands of avid read\u00aders that eagerly anti\u00adcip\u00adated each issue. It became the most import\u00adant typo\u00adgraphic pub\u00adlic\u00ada\u00adtion of its time.’<\/em><\/p>\n

The 1970s looked like the 1970s because of Herb Lubalin.<\/a><\/p>\n

And the way he did this was thru Upper & lowercase magazine. Tabloid in size, printed on newsprint, U&lc was read by most of the graphic design industry. Within, the fonts and philosophy of Lubalin’s International Typeface Corporation<\/a> [ITC] stressed letters that were set ‘close, but not touching’<\/em> and  . . .  aw, hell, let them touch, overlap and be funky.<\/em><\/p>\n

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By the time I was in design school, the look had fallen out of favor – most ITC fonts were actually banned from use in my homework. ITC’s philosophy was to reinterpret the classics, often into something strangely unique,<\/a> full of its own style – or a lack of style. Like Helvetica.<\/a> <\/p>\n

The 1970s were all about that. Taking things like Art Deco and doing something totally new<\/a> with it. <\/p>\n

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the influence<\/strong>
\nLubalin’s style ended up making a comeback in the past decade, as young designers embraced – and regrew<\/a> – some of his techniques. ITC Bauhaus and ITC Avant Garde were once banned by my professors – and by 2005, I was seeing them everywhere.<\/a><\/p>\n

And starting this month, Monotype Imaging (current owners of ITC) are in the process of scanning the U&lc archive – offering the 26-year run of the magazine as high resolution PDFs.<\/p>\n

Download your free vintage issues here.<\/a> <\/p>\n

Permed hair<\/a> not required.<\/p>\n

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Found via Typegirl<\/a><\/em><\/p>\n\r\n\t

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