{"id":20814,"date":"2010-09-24T18:13:25","date_gmt":"2010-09-25T01:13:25","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=20814"},"modified":"2010-09-20T02:18:36","modified_gmt":"2010-09-20T09:18:36","slug":"lucky-and-loewy","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/20814","title":{"rendered":"Lucky and Loewy"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/lucky_001.jpg\"><\/p>\n<p>Design legend <a href=\"http:\/\/en.wikipedia.org\/wiki\/Raymond_Loewy\" target=\"_blank\">Raymond Loewy<\/a> (1893\u20131986) came up with the look &#8211; and fa\u00e7ade &#8211; for the Lucky Supermarket chain &#8211; now owned by Savemart of Modesto. Yellow and green were part of the brand. And the type: An art deco script.<\/p>\n<p>Somewhere along the way, as Lucky found itself sold and passed around, the original design vanished into history.<\/p>\n<p>Today&#8217;s version of the <a href=\"http:\/\/www.luckysupermarkets.com\" target=\"_blank\">Lucky logo,<\/a> unfortunately, looks like a rough Adobe Illustrator live trace &#8211; just to keep the name afloat. Brand equity and all that.<\/p>\n<p>More on Loewy and Lucky <a href=\"http:\/\/pleasantfamilyshopping.blogspot.com\/2007\/08\/three-squares_25.html\"target=\"_blank\">here.<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/lucky_002.jpg\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/lucky_004.jpg\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/lucky_003.jpg\"><\/p>\n<p><em>Images found via <a href=\"http:\/\/pleasantfamilyshopping.blogspot.com\/2007\/08\/three-squares_25.html\"target=\"_blank\">Pleasant Valley Shopping<\/a>, <a href=\"http:\/\/www.flickr.com\/photos\/romleys\/2200834212\/in\/photostream\/\"target=\"_blank\">Romleys<\/a><\/em><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Lucky and Loewy\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/20814\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Design legend Raymond Loewy (1893\u20131986) came up with the look &#8211; and fa\u00e7ade &#8211; for the Lucky Supermarket chain &#8211; now owned by Savemart of Modesto. Yellow and green were part of the brand. And the type: An art deco script. Somewhere along the way, as Lucky found itself sold and passed around, the original [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,52,54],"tags":[],"class_list":["post-20814","post","type-post","status-publish","format-standard","hentry","category-finds","category-culinary","category-design-history"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/20814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=20814"}],"version-history":[{"count":8,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/20814\/revisions"}],"predecessor-version":[{"id":20822,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/20814\/revisions\/20822"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=20814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=20814"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=20814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}