{"id":19492,"date":"2010-08-04T21:04:29","date_gmt":"2010-08-05T04:04:29","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=19492"},"modified":"2010-08-05T11:28:25","modified_gmt":"2010-08-05T18:28:25","slug":"edward-johnston-reinterpreted","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/19492","title":{"rendered":"Edward Johnston, reinterpreted"},"content":{"rendered":"

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Edward Johnston<\/a> (1872-1944) developed the \u2018look\u2019<\/a> of the London Underground \u2013 thru type and image. <\/p>\n

These are snaps of the work of student Grady Fike. Grady spent eleven weeks jumping thru many hoops in my experimental typography course at The Art Institute of California Sacramento.<\/p>\n

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For the class, I\u2019ve set up an evolving work process \u2013 where students are assigned a \u2018famous typographer\u2019 (one that I pick, so they have to work within these limitations) and interpret their work thru both loose and strict design iterations. <\/p>\n

It\u2019s similar to Project Runway,<\/a> but for much of it, students often only have about an hour to produce their work. And based on the outcome, their solutions dictate what the next homework assignment will be. It\u2019s all very fluid. <\/p>\n

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Fluids are actually involved. <\/p>\n

This includes recipes, product ingredients, scientific notation, weather reports and other random finds. Throwing the unexpected into the mix is all part of the game.<\/p>\n

Most of the work is collected in a large notebook (above) – it comes out to about 50 or so different pieces – and student work runs the gauntlet of media \u2013 starting with traditional form, thru digital, traditional painted media, alternate media, photography, video \u2013 final projects have included posters and art, paintings,<\/a> animated films, digital renderings,<\/a> sculpture, music video, performance art, landscaping and graffiti.<\/p>\n

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